
I. Business Philosophy | Gain & Let Go
1. Gain: Identify the track, focus on deep cultivation, and excel in what we do.
2. Let Go: Make decisive choices, stay focused, and never procrastinate.
3. Choose: Adhere to standards and only produce high-quality products.
4. Integrity: Every order must be inspected to ensure customer peace of mind.
II. Core Focus | Product Matrix
Focus on four core categories to build professional barriers:
- Five Prong Ring Snap Buttons
- Snap Fastener (Press Studs & Magnetic Snap Buttons)
- Trouser hooks
- Alloy Buttons
III. Core Focus | Industry Solutions
Target seven key areas to provide customized solutions:
- Children's & Baby Clothing
- High-End Trousers & Men's Wear
- Workwear/Professional Wear/Student Uniforms
- Down Jackets
- Outdoor Clothing
- Sports Underwear
- New Energy, Medical Devices & Animal Accessories
IV. Core Values
1. Exquisite Craftsmanship
Slogan: Between Millimeters, Craftsmanship Endures
Interpretation: With precision manufacturing as the core, we polish every detail of buttons to perfection, striving to become a trusted hidden champion in the global garment industry.
2. Innovation-Driven
Slogan: Connect Fashion with Functionality
Interpretation: We develop new products such as degradable eco-friendly buttons and RFID intelligent buttons, promoting the upgrading of traditional accessories towards technological advancement and lightweight design.
3. Win-Win Cooperation
Slogan: Link the Industrial Chain, Grow Together with One Heart
Interpretation: We connect brands, designers, and supply chain partners to build an ecological alliance, providing customized solutions and becoming an indispensable core partner in the industry.
4. Sustainable Development
Slogan: Green Small Components, Change the Big World
Interpretation: We practice green production, commit to achieving 100% mass production of eco-friendly materials by 2030, optimize electroplating processes, and implement a circular economy model.
5. Respect & Inclusion
Slogan: Diverse Colors, Harmonious Coexistence
Interpretation: We embrace diverse cultural aesthetics, integrate Chinese, Japanese, Korean and other design styles, and create products with both regional characteristics and international quality.
V. Code of Conduct
- Employees: Like buttons, each performs their own duties, cooperates closely, and unites to achieve goals.
- Management: Be a stable "buttonhole", empower the team, and accurately anchor goals.
- Customer Service: Go beyond the basic fastening function and provide efficient and pleasant service experiences.
VI. Corporate Vision
To become a leading button solution provider in the global fashion industry and redefine the great value of small components.